Cotopaxi Partnership


Mercy Corps and Cotopaxi collaborated in 2020 to support the organization’s buy a mask, donate a mask program. As part of this, Mercy Corps teams in the Pacific Northwest distributed 10,000 masks.

The partnership demonstrates the power of centering social impact and storytelling to thread the needle between social good and
brand identity.

The Campaign Results

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    200,000 impressions earned on a coordinated social media campaign across Instagram, Facebook, and Linkedin

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    Over 10,000 masks distributed to 85% of people who identify as women and 40% people living with a disability/chronically ill

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    $20,000 in combined Pacific Northwest community event sponsorships a result of the partnership

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    500+ masks to organizations that serve BIPOC communities.

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    An evergreen blog showcasing the campaign on on the Cotopaxi e-commerce site

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    A campaign centered on impact rather than green/social washing