Change Campaigns
Mercy Corps’ LIFE program works with women who are incarcerated to equip them with business and life skills upon release from incarceration.
KGW featured the work in a multi-year Emmy-nominated series of segments that covered the program and its impact on women pre- and post-release.
A digital gallery was created to continue the momentum and educate the public about employment as a barrier post-release.
The ‘Run on Sentences’ digital gallery created a call to action for supporters to challenge and advocate for change.
The campaign was launched across email, social and web.
The Campaign Results
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Prime-time segment and front page media earned on new site with 2.2 million monthly visitors
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150% increase in re-entry page visits with launch of online gallery
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10,000+ core audience members engaged with galley content