Northwest Made Holiday Market
Mercy Corps launched an online market for 100 small business owners after the COVID pandemic caused sales for entrepreneurs to come to a halt.
The online market was a shared site for entrepreneurs to join, sell, and use the power of community to drive sales for one another.
Leigh led the vision for the campaign by establishing a market, website, and managing all marketing for the initiative.
“The $2,000 I made at the market was the reason my business stayed afloat this season. I cannot thank you enough for hosting this event!”
The Campaign Results
-
✺
$35,000 in sales earned in one month for market participants
-
✺
20x the number of accounts reached with launched of marker social campaign
-
✺
5 client videos produced and launched across social media with over 1 million impressions
-
✺
30% increase in brand trust and willingness to recommend services from vendors after the online event
-
✺
96% of buyers within the market’s target audience
-
✺
100% of sales directly into the pockets of local women, BIPOC, and LGBTQ+ identifying small business owners